Blogging is a part of our origin story here at TopRank Marketing. In fact, we just celebrated the TopRank Marketing Blog’s 15th birthday this past December. But despite our blogging longevity, we’re always refining and optimizing, too. That’s why I attended Chris Brogan’s session on creating a fast blogging framework at Social Media Marketing World 2019. While there, I learned this bestselling author's approach to writing blog content (and had a few laughs along the way). Be FastThe key to Chris’ framework? The word “fast.” Being fast matters to Chris, informing the audience that “the average human only read 19 minutes a day. That includes texts, emails, and BuzzFeed articles. They’re not going to read your 2,000-word missive.” So, be quick. Get to the point. Don’t complicate things. Don’t write a white paper when it’s supposed to be a blog post. Follow the Great Blogging ChecklistChris is able to be a fast blogger because he has a list of what every blog post needs:
- A great title
- A relevant graphic
- A “strong+story” first paragraph
- A great first example
- A second and/or third example
- A list of action items
- A call to action
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